This Case is about INNOVATION, STRATEGIC PLANNING, TECHNOLOGY
PUBLICATION DATE: September 01, 2010 PRODUCT #: SM185A-PDF-ENG
TTTech had initiated an advanced new technology-time-activated networks for embedded computer systems. By the year 2010, TTTech had grown into a US$25 million business by supplying high-end technical solutions to customers with time, assignment, and security-critical conditions. Despite the end of successful, high profile jobs like these, the total increase of TTTech had achieved something of a plateau amid the international economic crises of 2009.
Time-activated technology was progressive but, in some events, was more complex than what the firm’s target customers now required. It was also not sufficiently simple and the sales process was labor intensive and generally had to begin with engineering after which work its way upward to executive direction through product development. In TTTech’s principal business sections, automotive and aerospace, customers were reluctant to make quick choices, had expanded layout cycles, and were known for being relatively old-fashioned when it came to embracing new technologies (partly because of the fact that TTTech’s technology changed its clients’ security critical systems). Some were also facing tough fiscal times, linked to the economic slowdown, especially in the automotive area.TTTech (A)Seeking Growth and Scale in New and Existing Markets Case Solution
In addition to these other challenges, many of the jobs of TTTech demanded a substantial service element that was not replicable from account to account and a high degree of customization.