This Case is about MARKETING
PUBLICATION DATE: February 24, 2015 PRODUCT #: W15035-PDF-ENG
Following leadership issues, the chairman of Tse Sui Luen Jewellery (the company had strenghtened and now questioned which initiatives TSL should handle next. An event showcasing the hottest designs of TSL had been the latest drive in her effort to revive the family business, which was famous for its advanced and entrepreneurial nature.
TSL Jewellery An Innovator Across Generations Case SolutionWith the forthcoming year swearing to be an active one, her management team and the chairman must plan and execute new strategies to seize opportunities while preserving the core values of TSL and capitalizing on its revitalized brand. Writers are affiliated with The Chinese University of Hong Kong
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