This Case is aboutÂ MARKETING
PUBLICATION DATE: March 02, 2011 PRODUCT #: W10022-HCB-ENG
An essential question for entrepreneurs starting a small business, especially in a foreign state, is selecting whether or not franchising is the proper way of entrance. Franchising offers the entrepreneur immediate brand recognition, recognized business processes and supply chains, regulatory and tax guidance together with a ready supply of support in the early months; yet, it take away the entrepreneur of what numerous of them crave – the capability to generate and grow a small business from one’s imagination. Both entrepreneurs in this instance had routine wages, but needed to try their hands at starting a coffee shop – or a chain of coffee shops – in South Korea, which already had many brands with numerous outlets.Trying to Create a Stir Opening a Coffee Shop in Korea Case Solution
This case is suitable to be used in international advertising or entrepreneurship, management strategy and company classes to introduce manner of product/service distinction and entry choice. It gives a practical example for pupils to comprehend how competitiveness is impacted by a way of entry choice in a mature market section in a geographical marketplace that is mature. The case can help achieve these goal as it 1) advocates the students to learn more about the sole challenges that entrepreneurs confront in the market selection, manner of the entry, product/service offering and brand discrimination strategies; 2) display that these somber decisions – market assortment, mode of entrance, distinction, etc. – are not linear decisions to be made one after another, but instead bits of an integrated strategy that have an impact on each other; 3) Allows pupils to be creative in looking for ways to differentiate a product or service that’s a late entrant into a mature marketplace.