This Case is about COLLABORATION
PUBLICATION DATE: December 17, 2012 PRODUCT #: E458-HCB-ENG
Trunk Club Case SolutionThe Trunk Club case starts with a description of the organization’s business model as well as the path that guided Brian Spaly, the primary protagonist, to the CEO place. Four vignettes compose the primary body of the case. The next vignette presents a sensitive position where the venture capital firm tops the Series A round of funding receptions of Trunk Club for the inclusion of some other investor. Spaly must determine the best way to approach the lead investor and gets a powerful negative overview of the next investor. Spaly is followed by the 3rd vignette as he attempts to court an extremely enviable expert COO with small means at his disposal.
