TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case) Case Solution & Answer

This Case is about MARKET RESEARCH

PUBLICATION DATE: December 24, 2009 PRODUCT #: 4065-HCB-ENG

When pupils have the English language PDF of this Brief Case in a coursepack, they are going to additionally have the option to buy an audio version. Subjects covered comprise: new commodity introduction, market research, consumer promotion, and quantitative analysis. By introducing a parallel product theory for pizza TruEarth Wholesome Foods, a manufacturer of gourmet pastas, sauces, and meals, desires to build on its triumphant launch of fresh whole grain pasta. In an escalatingly competitive marketplace, TruEarth is focused on defeat against its competitors and needs to act decisively and promptly. The firm conducts extensive market research using focus groups to examine the theory and then following up with take home trials.

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