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Trucost: Valuing Corporate Environmental Impacts Case Solution & Answer

This Case is about COMPETITIVE STRATEGY

PUBLICATION DATE: September 15, 2011 PRODUCT #: 612025-PDF-ENG

Trucost Valuing Corporate Environmental Impacts Case Solution

Colour cases ought to be printed in colour to optimize their effectiveness. Trucost supplied institutional investors as well as corporate managers with corporate environmental performance data and evaluation, but after running for a decade had yet to reach profitability. Trucost was fighting to efficiently identify its high quality products from its lower-price rivals, and needed to come up with a strategy pursue new distribution channels and to prepare the market. Increased investor interest in environmental problems-and an ever growing variety of corporate environmental position-led to Trucost to a proliferation of adversaries, and an industry shakeout were called. Should Trucost compete?

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