This Case is about STRATEGIC PLANNING, STRATEGY EXECUTION
PUBLICATION DATE: October 15, 2012 PRODUCT #: 713452-HCC-ENG
Colour cases are required to be printed in color to optimize their output. It was October 3rd, 2012, and all was not well at Tesco, the UK’s biggest supermarket chain with sales of GBP64.5 billion ($104 billion). CEO Philip Clarke unveiled the very first half-year gain fall in nearly 20 years and, in the united kingdom, the majors Asda and Sainsbury were closing the market share difference, while niche players like hard discounter Aldi, with costs as much as 20% below Tesco’s, and superior-grocer Waitrose were both growing rapidly. What did Clarke need to do to restore trust and get back Tesco on course?
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