This Case is about PRODUCT DEVELOPMENT, SALES
PUBLICATION DATE: July 15, 2008 PRODUCT #: NA0087-HCB-SPA
Trome News for the Base of the Pyramid, Spanish Version Case SolutionAlthough this initiation had been preceded by numerous studies, sales in later months did not reach expected levels and really shown a falling tendency. Six months after the start of Trome and faced with dropping sales, business supervisors had met to discuss their choice. Should Trome focus more on aggression and sex -related harms, as its adversaries did? Would it be suitable to reinstate the silverware promotion selected to support establishment? Was the station encounter satisfactorily handled? Were thought readers’ needs really and completely comprehended? Should the business relaunch would it be wiser to simply give up on this job or Trome?
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