caseism

Triumph Case Solution & Answer

The case is set immediately after a catastrophic fire that destroyed the factory Triumph Motorcycle Company in England. After the bankruptcy in the 1980s, the company was raised by a British entrepreneur John Bloor, and when the fire was in its tenth year of operation renewed. The decision facing Bloor and his team after the fire was the ability to rebuild and resume their strategy before or if another plan would be helpful. Students are challenged to identify and articulate the strategy for victory in its revival and to assess whether other solutions may be more appropriate. This reflects the mission entrusted to McKinsey & Company, where he engaged in helping Triumph during his convalescence. The case provides information on the history of Triumph and the current image of the motorcycle industry.
by
Stewart Thornhill,
Cooper Langford
Source: Ivey Publishing
13 pages.
Release: September 15, 2011. Prod #: W11281-PDF-ENG
Triumph Case Solution

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