TripIt: The Traveler’s Agent Case Solution & Answer

This Case is about ENTREPRENEURIAL MANAGEMENT, FINANCIAL MANAGEMENT, GROWTH STRATEGY, INNOVATION, INTERNET, STRATEGIC PLANNING

PUBLICATION DATE: October 22, 2008 PRODUCT #: 809059-PDF-ENG

In the month of July 2008, the co-founders of TripIt, a free on-line travel pda that aggregated voyagers’ bookings from many top travel Websites, had recently procured $5.1 million in new funding. While the co-founders considered that their business offered a unique service to travelers, they felt growing pressure from investors to demonstrate that sales could grow and reach profitability. To be prosperous, TripIt wanted not only to create more voyager itineraries, which was crucial to getting marketing sales from travel providers and intermediaries but also to grow its user base. The on-line travel sector was a hyperactive business and the risk of adversaries was quite actual, while TripIt was breaking new ground.

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