This Case is aboutÂ BUSINESS MODELS
PUBLICATION DATE: December 01, 2011 PRODUCT #: 512702-VID-ENGTripAdvisor, Video Case Solution
By the year 2010, TripAdvisor was the biggest travel website on the planet running in 24 states and 16 languages, with listings for 455,000 resorts, 92,000 draws 564,000 eateries in over 71,000 destinations world-wide. It had over 40 million reviews from 35 million unique monthly visitors who were giving 21 new reviews every minute. Known for its resort reviews, TA grown into vacation rentals, flights and international markets like China. All these growth trails supplied new challenges in addition to exceptional opportunities. In August 2010, Stephen Kaufer, CEO, was debating the best way to prioritize his growth strategies for the business.