Triangulate Case Solution & Answer

This Case is about ENTREPRENEURSHIP, INTERNET

PUBLICATION DATE: January 03, 2011 PRODUCT #: 811055-PDF-ENG

In the month of October 2010, the creator/CEO of Triangulate must decide what merchandise characteristics to come up with and what advertising plans to pursue as a way to improve the chances of successfully lifting another venture capital round for his nine month old Facebook dating program.

The case recounts the procedure for establishing a consumer web startup, from idea conception through first attempts to validate the theory, followed by product start and following business model “pivots.”

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