Treks `n Rapids: Adventure Sports Tourism in India Case Solution & Answer

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This Case is aboutÂ STRATEGY

PUBLICATION DATE: November 17, 2015 PRODUCT #: W15521-PDF-ENG

Treks `n Rapids Adventure Sports Tourism in India Case Solution

In September 2014, the co-founder and manager of Treks ‘n Rapids, a top adventure sports tourism business in New Delhi, India, needs to re-evaluate the business strategy. The adventure sports tourism sector is seeing increased demand from various lucrative customer segments, both foreign and national, corporate and individual, mainly because of the variety of young professionals with disposable incomes as well as a desire for new experiences, and has great potential for increase in India. But, the sector suffers from various issues including poor infrastructure, the nation’s negative impression in the minds of customers (particularly regarding security and quality) as well as a sequence of natural disasters. Should the firm diversify into other forms of tourism and other places or focus on its local corporate sector that is now lucrative? Sanjeev Varshney is associate with XLRI Xavier School of Management.