Transportation National Group Case Solution & Answer

This Case is about PRICING

PUBLICATION DATE: June 24, 2011 PRODUCT #: CU114-PDF-ENG

Advisor Tom Li, a specialist on the use of yield management of the airline sector, had been requested by two co-workers to talk with trailer-leasing client TNG in regards to the technique, which includes customer segmentation and other things to do to optimize pricing. Li felt uncertain whether the technique would work in trailer leasing, an extremely fragmented commodity company in which businesses rent semitrailers to customers needing to send products out.

In this situation pupils analyze the trailer- rental data and leasing sector from one of the divisions of TNG before determining whether TNG direction should introduces yield management. The case exemplifies the use of the deterministic linear programming model in settings beyond resorts and airlines.

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