This Case is about MOTIVATING PEOPLE, RECESSION
PUBLICATION DATE: July 31, 2009 PRODUCT #: 909C16-HCB-ENGTranskin Income Fund Leading Entrepreneurial Teams Case Solution
Transkin Income Fund supplied freight transport services in Canada and the United States. In the mid February 2009, in reaction to a sharp fall in need for transport services due to the recession, the chief operation policeman had actually recommended that each of his 6 freight departments and 6 assistance departments and the business department must all execute a wage rollback. The chief running policeman (COO) thought that a strong message required to be sent out to consumers, investors, banks, owner-operators, motorists and providers that Transkin was being proactive by taking action internally to ride out the crisis. The 2 dissenters were from Transkin’s 2 most rewarding departments; they were likewise the most senior executives.