This Case is about CHANGE MANAGEMENT
PUBLICATION DATE: December 05, 2011 PRODUCT #: 312082-PDF-ENG
Transforming Verizon A Platform for Change Case SolutionA fresh CEO steps into the shoes of his long-serving predecessor who had created the U.S. telecommunications giant via a string of purchases and, before departing, had started the firm’s strategic repositioning. The new CEO reflects on Verizon’s recent successes, some of which he contemplated the best way to ensure the team would continue to grow to new challenges. He understood that every success needed to be followed by the following play and change was challenging and energizing. He paused in his New York office to consider how his team managed recent challenges and whether the culture was in place to carry on the transformation of Verizon from a conventional telecommunications supplier to a world-wide services and technology company.
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