This Case is aboutÂ ETHICS
PUBLICATION DATE: January 01, 2012 PRODUCT #: UV5289-HCB-ENGTransformational Gaming Zynga's Social Strategy (C) Case Solution
Subsequent to the May 2010 Pleasant Seeds effort, Zynga declared that it would expand its FATEM partnership to establish a school for kids in Haiti who had been impacted by the disastrous quake in January of that year. In a single week, more than 45,000 FarmVille users that raised $110,000 through the purchase of virtual societal goods. Meanwhile, Zynga.org’s management needed to create definite measures for the many projects’ success, including efficient execution, self-sustainability, and replication. So that those who contributed to these efforts could find the effects, keeping a powerful feedback loop was not unimportant. Despite rivalry, Zynga stayed, in 2010, a wildly successful business and its own dot-org arm helped Laura Hartman and Mark Pincus realize the brand new form of social strategy they’d discussed over time.