This Case is aboutÂ MARKETING
PUBLICATION DATE: July 31, 2012 PRODUCT #: UV6473-HCB-ENG
Ohio Art is changing its marketing and distribution strategy for a fresh line of building toys targeted at grownups called nanoblock. Supply is centered on toy and hobby outlets, preventing mass merchandisers, but Amazon.com is additionally stocking and selling the nanoblock line. In the middle of its own attempts to transfer advertising to new media, direction is deflected by the media rage over an aide to presidential hopeful Mitt Romney, who remarked that Romney’s program is “almost like an Etch a Sketch. The instance describes several digital advertising strategies, including temporary price reductions executed through Amazon’s “Gold Box” deals. The case is a sequel to the an instance, which describes more conventional marketing experiments for playthings distributed through mass merchandisers.