This Case is about ECONOMICS, GROWTH STRATEGY, MARKETING, ORGANIZATIONAL CULTURE, STRATEGY EXECUTION
PUBLICATION DATE: September 07, 2013 PRODUCT #: 714419-PDF-ENG
Based on diverse metrics, Trader Joe’s ranked as truly amongst one of the very most successful grocers in America in 2013. Pros estimated the firm had the highest sales per square foot of any leading supermarket chain, even higher relative to top achiever Whole Foods. In year 2013, Trader Joe’s confronted numerous predicaments as bigger chains such as Wal Mart and Tesco had started to launch small-format stores that mimicked the Trader Joe’s strategy.
Trader Joe's Case SolutionIn addition some analysts had started to question whether Dealer’s Joe’s was losing its credibility and “far-out great” as the company had continued to grow and expand across the nation. What should Trader Joe’s do to ensure sustained growth?
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