This Case is about CHANGE MANAGEMENT, PUBLIC RELATIONS, SALES
PUBLICATION DATE: October 19, 2010 PRODUCT #: 513S08-PDF-SPA
Amid February and July 2010, Toyota sales make progress in appreciation to using sales incentives and extensive PR. Yet recalls persist.Toyota Recalls (C) Bumpy Road Ahead, Spanish Version Case Solution
Can Toyota correct its organizational defect to deal with the underlying problems and stem the tide?