Toyota Recalls (C): Bumpy Road Ahead, Spanish Version Case Solution & Answer

This Case is about CHANGE MANAGEMENT, PUBLIC RELATIONS, SALES

PUBLICATION DATE: October 19, 2010 PRODUCT #: 513S08-PDF-SPA

Amid February and July 2010, Toyota sales make progress in appreciation to using sales incentives and extensive PR. Yet recalls persist.

Can Toyota correct its organizational defect to deal with the underlying problems and stem the tide?

Related Case Solutions:

Toyota Recalls (C): Bumpy Road Ahead Toyota Recalls (B): Mr. Toyoda Goes to Washington, Spanish Version Toyota Motor Corporation: 1990-2010 Virginia Mason Medical Center (Abridged), Spanish Version StreamLine – The ABC of a Merger (C): The Bumpy Road of Transformation Toyota Recalls (A): Hitting the Skids Toyota Recalls (B): Mr. Toyoda Goes to Washington Toyota Recalls (A): Hitting the Skids Long Bumpy and Unfinished Road: Education Reform in Memphis Tennessee A Long, Bumpy and Unfinished Road: Education Reform in Memphis, Tennessee