Toyota: Accelerator Pedal Recall (B) Case Solution & Answer

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PUBLICATION DATE: August 25, 2011 PRODUCT #: W11132-PDF-ENG

Toyota Accelerator Pedal Recall (B) Case Solution

In the month of January 2010, international automotive maker Toyota faced the job of notifying customers of a recall that called for a defective accelerator pedal on 1.7 million vehicles, spread across eight distinct versions. In a few instances be slow to go back to the idle position, causing accidental vehicle acceleration and the defective accelerator pedal was discovered to stick in blue situation. Toyota had already come under intense public inspection in the past year over a present floor mat recall that changed 4.2 million vehicles. Lessons in the automotive industry was learned the hard way from tire maker Bridgestone. In an endeavor to make it to the masses, Toyota created a letter to customers which was featured in leading papers as well as on its own web site. The letter caused indignation and fury as Toyota remained away from apologizing to consumers. Rather it talks about the way they are stopping production to focus on repairing the vehicles which are on the road and the businesses 50 year tradition. Only days after Toyota released another letter to customers and drafted. This time they try to use better language, but missed the mark on taking complete responsibility for the issue.”