Toyota: Accelerator Pedal Recall (A) Case Solution & Answer

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This Case is aboutÂ CRISIS MANAGEMENT, DECISION MAKING, LEADERSHIP, ORGANIZATIONAL CULTURE, STRATEGY

PUBLICATION DATE: June 25, 2011 PRODUCT #: W11137-PDF-ENG

In the month of January 2010, international automotive manufacturer Toyota braced up the job of notifying customers of a recall that required a faulty accelerator pedal on 1.7 million vehicles, spread across eight distinct models. In a few instances be slow to go back to the idle position, causing accidental vehicle acceleration and the defective accelerator pedal was discovered to stick in blue situation. Toyota had already come under intense public inspection in the past year over a present floor mat reminder that changed 4.2 million vehicles.

Toyota Accelerator Pedal Recall (A) Case Solution

Lessons in the automotive industry was cultured the hard way from tire maker Bridgestone. In an endeavor to make it to the masses, Toyota created a letter to customers which was featured in leading papers as well as on its own website. The letter caused indignation and fury as Toyota remained away from apologizing to consumers. Rather it talks about the way they are stopping production to focus on repairing the vehicles which are on the road and the businesses 50 year tradition. Only days after Toyota released another letter to customers and drafted. This time they try to use language that is better, but missed the mark on taking complete responsibility for the issue.