Toy2R: A Pioneer of Creative Designer Toys in Hong Kong Case Solution & Answer

This Case is about INTERNATIONAL BUSINESS, MOTIVATING PEOPLE, PRODUCT DEVELOPMENT

PUBLICATION DATE: October 28, 2010 PRODUCT #: 910M60-HCB-ENG

The case exemplifies the fascinating development path of a well-known design entrepreneur in Hong Kong, who was not trained formally as a designer but managed to develop an entrepreneurial career out of his hobby of collecting designer toys. This case is suited to teaching senior undergraduate students about resources acquisition and MBA in an entrepreneurship class in the development, startup and growth phases. Additionally, it may be used in product development and innovation management classes for design, engineering and company school pupils.

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