This Case is about ETHICS, SOCIAL ENTERPRISE
PUBLICATION DATE: January 26, 2015 PRODUCT #: HK1057-PDF-ENG
The case exemplifies how Mad Head Limited (“Mad Head”), the programmer of a smash hit mobile game, Tower of Saviors (“TOS”), became fiscally successful by copying another well-known product available on the marketplace. The narrative presents the launch of TOS with history on the creators as well as the firm from its start as an e-cards business.
The case is supposed to spark discussions on issues like imitation vs. initiation, workable business models for startups and the ethical concerns connected with an imitative strategy. If time allows, the teacher may also direct conversation to more in depth issues including Kirzner’s perspectives on entrepreneurship as well as their economic consequences and the differentiation between Schumpeter’s.