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Towards the (Strategic) Management of Intellectual Property: Retrospective and Prospective Case Solution & Answer

Integrated intellectual property (IP) systematic management is a recent phenomenon. This despite the fact that IP has been around for several centuries. Today, things are more complicated, and the integrated management of IP addresses is required. Integrated IP addresses we refer not only to the various forms of intellectual property (patents, trade secrets, trademarks, copyrights) management are managed together, but the management of intellectual property is the turn of the integral of business model design and corporate strategy. Integrated management is the establishment of a licensing model, or the manufacture of a product incorporating the new invention.
by
Abdulrahman Y. Al-Aali,
David J. Teece
Source: California Management Review
16 pages.
Publication Date: August 1, 2013. Prod #: CMR542-PDF-ENG
For management (strategic) intellectual property: retrospective and prospective Case Solution

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