Towards the (Strategic) Management of Intellectual Property: Retrospective and Prospective Case Solution & Answer

This case ia about BUSINESS MODELS

PUBLICATION DATE: August 01, 2013 PRODUCT #: CMR542-PDF-ENG

The organized integrated management of intellectual property (IP) is a fresh phenomenon. This really is despite the reality that intellectual property has existed for several centuries. Issues are complicated, now, and integrated IP direction is desired.By incorporated IP direction we mean not only the many sorts of intellectual property (patents, trade secrets, trademarks, copyright) are gripped mutually, but that intellectual property direction is in turn integrated with absolute business model design along with corporate strategy. Integrated direction builds commodities that comprise of novel creation, or is more than just generating a licensing model.

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