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Tour Planning at Cirque du Soleil Case Solution & Answer

Louise Murray, vice president of planning and alliances Tour Cirque du Soleil, it was reported that the company has received two unsolicited partnership proposals to present a show in Istanbul, Turkey. Both offers are serious and are potentially interesting projects. The first agreement is a government agency, in collaboration with the city of Istanbul, while the second was presented by a group of media communication Turkish leaders. Now Louise Murray must decide on the relevance of the destination and analyze the proposals themselves. You should also evaluate different scenarios include this destination in the planning horizon Circus and choose the best. The choice of work and type of partnership agreement negotiated with the potential sponsor must also be decided. Tight deadlines imposed by the proposals are an opportunity for Louise to make a critical evaluation of the flexibility of the planning process, worked to normalize in recent years. The case and encourage a broader reflection on the delicate balance between flexibility and standardization in the framework of an organization that still has a strong culture of circus. As such, the case is an opportunity to reflect on the organization of the planning process and suggest improvements.
by
Marie-Hélène Jobin,
Jean Talbot
Source: HEC Montreal Centre for studies
32 pages.
Publication Date: March 1, 2011. Prod #: HEC025-PDF-ENG
Touring Case planning solution Cirque du Soleil

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