This Case is about Accounting

Publication Date: 01/25/2016

ThinkAlike, a fictitious marketing consulting firm, was requested by TiVo to diversify the market for its new digital video recorder (DVR) product. Over here the students are asked to assess data that was realistic and create segments which will be useful for TiVo’s marketing strategy. Learning Objective: After reading and analyzing the instance, the students will be able to run fundamental marketing analysis of data, which is realistic and to create segmentation data and comprehend the science and craft of the process.

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