This Case is about LEADERSHIP
PUBLICATION DATE: February 08, 2012 PRODUCT #: E426-HCB-ENGTiny Prints Case Solution
The Tiny Prints instance depicts the groundwork of the internet stationery company in the year 2004, through development and its growth to 2007. The three cofounders bootstrapped the business from the start, mainly so they could keep control over the decision making and tactical direction of the firm. While that conclusion permitted the cofounders flexibility and autonomy, in addition, it led to capital restriction and a “good enough” tradition that had a number of positive and negative consequences for the firm. Finally, Miniature Prints was able to grow due to the focus on the arrival statement, and later vacation that is quite particular, an emphasis on customer service, marketplace and innovations in design and supply. As of 2007, the creators were at an inflection point where they needed to think about the significant choice of bringing in external capital, and confronted questions affecting their future growth strategy, especially given increasing competition in the marketplace.