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Timberland and Community Involvement (Abridged Version) Case Solution & Answer

When Jeffrey Swartz became the third generation of his family to lead Timberland Co., made community involvement an integral part of business strategy. Editor Swartz, Timberland has formed a close partnership with City Year, the national body of the young adults who participate in community service events, has created a division of the business community to plan community service events, and gave each employee 32 hours of vacation pay to participate in a service job. As a result of these initiatives, Swartz believes the idea of ​​community service in Timberland was beyond traditional notions of philanthropy or marketing-related cause it to become a core element of the company brand and identity. However, in 1995, Timberland spectacular sales growth enjoyed during the early years of the life of Jeffrey Swartz stabilized as COO. The company posted its first loss and launched a major restructuring. Hard times have led some observers to question the continued commitment of Timberland in the service of the community. An abbreviated version of the case.
by
James E. Austin,
James Quinn
Source: Harvard Business School
5 pages.
Date Posted: January 16, 2004. Prod #: 304086-PDF-ENG
Timberland and Community Involvement (abbreviated version) of the solution of the case

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