Pandora Radio is at a crossroads. Founder Tim Westergren said recently by a known VC to get rid of unprofitable costs for customers, but Westergren is no guarantee that these measures are consistent with the business model of the company. Pandora Radio is the first music site on the Internet and its users more quickly based love flow free customizable music on a compatible advertising model. Pandora has to pay royalties for each song streaming, and other variable costs that vary linearly with the consumed time, but it has taken no steps to limit the amount of use among heavier users and loyal. Pandora can make your model work when a significant percentage of users wasting money? This 9:45 minute video can be used to examine the case; Westergren has some history and key business issues, and detail the results of the limitation of its main users.
by
Willy Shih,
Halle Tecco
Source: Supplement Video
10 minutes away.
Publication Date: 01 May 2010. Prod #: VID-610714-SPA
Tim Westergren of Pandora Radio RESOLUTION Case
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