IMD-3-1855 © 2007
Dominique, Turpin

In the month of January 2006; F. Amaury Olsen; the president and CEO of Tigre S.A.; of Brazil arranged a conference of his management group to go over the choices for a brand-new growth strategy to be attained by 2010. Olsen felt that Tigre; among the world’s leaders in plastic pipelines and fittings; was now at a crossroads. Amongst the diverse alternatives to be talked about were the likelihood for more item developments; worldwide enlargement in America and/or brand-new item diversity with precise concentration on the Brazilian house market. Knowing goal: General management.

Tigre S.A. Developing A New Growth Strategy Case Solution

Subjects: International strategy; General management; Brand extension Brazil; Growth; Construction industry; Latin America
Settings: Construction; Brazil; 2006-2010; Medium to large

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