Dr. Richard Florida wrote the book on creativity, in fact, he wrote two. In this interview, he talks about why the creative capital to certain places, the fate of second tier “cities, and the perils of our brightest” world in which a handful of cities attract a disproportionate number of what he called states Creative Class “Florida describes how the creative class is looking for three things in life. a job that excites and challenges, a place to live that is rich in cultural activities, and the ability to be themselves.” Organizations – and regional – they want to attract, should take note.
by
Richard Florida,
Karen Christensen
Source: Rotman School of Management
4 pages.
Release: May 1, 2006. Prod #: ROT021-PDF-ENG
Thought Leader Interview: Richard Florida Business Solution
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