This Case is about FINANCIAL MANAGEMENT, INTERNATIONAL BUSINESS, JOINT VENTURES, MARKETING, PRODUCT DEVELOPMENT, VENTURE CAPITAL
PUBLICATION DATE: October 05, 2007 PRODUCT #: 809S09-PDF-SPATH!NK The Norwegian Electric Car Company, Spanish Version case solution
Colour cases must be printed in colour to maximize their effectiveness. On August 1, 2007, 61-year old Jan-Olaf Willums’ airplane was flying along the Greenland shoreline on his way back to Norway after intense conversations with several leading U.S. venture capital investors, among them Kleiner Perkins and Rockport Capital Partners, about investing in a strategy to hasten his firm’s entry into the North American marketplace.Â A successful engineer, entrepreneur, and sustainable development winner, Willums was CEO of Think Global AS (TH!NK), a privately held Norwegian manufacturer of electric vehicles (EVs). Having raised $85 million in venture support, TH!NK was only a month or two away from the wide-ranging European start of its line of EVs, the first commercially available, highway-safe automobiles on the planet that created zero greenhouse emissions. This includes color displays.