In 2010, half of all sales of cosmetics in the world comes from the so-called emerging markets, for the first time, L’Oréal opened three new branches in Egypt, Pakistan and Kazakhstan, and Central cosmetics and personal care based Paris in France, declared its intention to double its customer base to two billion and increase its share of sales in emerging markets. CEO Jean-Paul Agon has your number one goal “to prepare the company to maintain its global leadership in this new era.”
by
Rajiv Lal,
Carin-Isabel Knoop
Source: Harvard Business School
24 pages.
Release Date: November 5, 2012. Prod #: 513001-PDF-ENG
The universal solution if L Oreal
Related Case Solutions:
The Naini-Itarsi Railway Electrification Project
Negotiation Analysis: An Introduction
Braun: The Syncro Shaver (A) and (B) (Supplement)
CVS Jon Roberts and Josh Flum Video
Marineland and the Mayor
Wily Technology: Interview With Lew Cirne and Henry McCance Video
RBC Financial Group–The Equator Principles in Qatargas II LNG Project
Protecting Foreign Investors
Boston Childrens Hospital: Measuring Patient Costs (V)
CDG: Managing in Chinas Economic Transformation