The Twin Pillars of Effective Leadership Case Solution

During periods of crisis or disenchantment, charismatic leaders emerge because they offer an alternative to the uncertainty of the times. This was the case in the 1980s with Ronald Reagan, whose message and emotional appeal style clearly needed on board and provided a sense of certainty, after years of political and social turmoil. From studies of the main leaders of the last 50 years of cases, the authors explore the keys to effective leadership. In business as in politics, administrators can use the challenges of the uncertain times to inspire others and lead change. To do this, they need two important tools: the magnet and hammer. Magnet actions include view, narration, voice and charismatic role modeling, creating a pull to a destination. Shares Hammer include direct orders, threats, control systems, hiring and promotion, the definition of employment and financial incentives that drive changes directly. Four practices that help leaders develop the skills of these tools are: the development of a personal vision, articulate the vision in a way that connects powerfully with your audience, meet your promises, and then make sure that everyone respects its market share. The authors offer practical advice to help managers to go further, and encourage them to put their magnet and hammer into practice in various non-work contexts, too. Following the example of the leaders of yesterday, you can become a visionary leader in the morning.
Brian Leggett,
Conor Neill
Source: IESE Insight Magazine
8 pages.
Release: September 15, 2010. Prod #: IIR036-PDF-ENG
The two pillars of effective leadership Case Solution

The Twin Pillars of Effective Leadership Case Solution
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