The Radio Cab Industry in India (August 2014) Case Solution & Answer

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This Case is aboutÂ MANAGING ORGANIZATIONS

PUBLICATION DATE: May 01, 2015 PRODUCT #: IMB509-HCB-ENG

This case is set in the radio taxis business in a developing country (India).

The Radio Cab Industry in India (August 2014) Case Solution

Introduced in India in 2000, the theory of radio taxis took off just around 2006-2007 when the business was entered by Meru Cabs. Since that time, the business has developed quickly with several startups entering the marketplace owing to its enormous potential for increase. The tactical and operational decisions made by these firms play a leading part in determining their future as they vie for the exact same group of consumers and motorists in somewhat similar cities across India (with some firms planning international growth). There are just two essential operating models followed by businesses in the radio taxi business – the ”owner operator version” as well as the ”aggregator model”. The cases research the benefits and impacts of selecting both of both versions in addition to activate a discussion on adoption of a “hybrid model”.