A financial analyst at Procter & Gamble will report on the opportunities and implications of a new teeth whitening product. Beyond the profit forecast and actual losses and the net present value, determine the price and marketing strategy is most likely to maximize shareholder value.
Michael J. Schill,
Source: Darden School of Business
Release: July 27, 2012. Prod #: UV6467-PDF-ENG
The Procter & Gamble Company: Investment in Crest Whitestrips Advanced Seal Solution Case