The Popcorn Predicament: Competition, Conflict and Buying Behaviour Case Solution

This Case is about SALES

PUBLICATION DATE: June 22, 2012 PRODUCT #: W12078-HCB-ENG

The Popcorn Predicament Competition, Conflict and Buying Behaviour Case Solution

The six role play nutritional appendage as well as this B2B role play case depicts the customer’s purchasing process that resulted in a lost order as well as an account supervisor’s seven month sales process. It’s a great instance to investigate organizational buying behavior, the subject of the selling procedure as well as the management of sales resources (time) as an advantage. It could be contained in an introductory marketing class in undergraduate degree or the MBA. It’s equally successful for executive development. In addition, it fits in in the introduction module in a sales management class, or a B2B advertising class to investigate organizational buying behavior.

The Popcorn Predicament: Competition, Conflict and Buying Behaviour Case Solution
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