The Paris Opera Hotel Case Solution
1.Â Â Â Â When would you sell the hotel: today (while in construction/redevelopment); on opening day in January 2012; or when stabilized in 2014?
The boutique business model are design too target middle to upper- income customers. Itâ€™s very unique properties operated by the companies or individuals with small collections. Perhaps Faus also want to convert their new property into a boutique with more rooms andprovide high quality service to their customers.
The Paris property was consisting on the 91 rooms, the plan of the Faus is to redesign the 20 rooms as suites ranging from 35 to 89 square meters and remaining 71 rooms average rang is 25 square meters. In 2011, He invests 38million to redevelopment of therooms, with the estimation that in 2012 the occupancy rate will be increased by 70% but stabilizes occupancy in 2014 by 85%.
We will not sell the hotel in January 2012, as well as in 2014, as the revenue is increasing from the last years. The market value of hotel is increasing as it was smaller hotel than other hotels in Paris but the occupancy rates were increasing, which led the rental revenue of the hotel.
In 2014, occupancy rate is increased by 85% it shows that there are more growth opportunities in the future, customers will be more attractive with this restructuring,which will increase the rental income of the hotel. In addition Faus also facing on the daily changes like internet, online booking and some other technologies, these facilities also attract more customers, which increased the revenue of the hotel.
2.Â Â Â Â Which hotel is best aligning with Faus?
As Faus was trying to make new property into a boutique so he set up a meridian capital in 2007 to acquire the developed hotel around the world. Meridian strategy is focus on making a portfolio and partnership with world leading international brands.
Faus want to restructureThe Paris opera hotel so that hecan get attractive management team, strong brand recognition and excellentoperational and development track records. So he decided to contract with any leadinginternational hotel brandin order to get higher return on the investment by increasing the occupancy ratio, decrease cost and reasonable management fee
Faus whittled down Â 17 proposals , some were long- term management agreement with 30 years contract while other were much shorterbut he finalist 3 bids that is HAR/G, ARD/Garnet and Cheshire, each of the bid has the pons and cons.
Hotel alliance &resorts
Hotel alliance & resort is publically traded on New York stock exchange, it has largest market capitalization in hotel in the world it based on 14 different hotel brands. This company has global expertise in boutique.
American Resort and development
Â It also publically traded on New York stock exchange this business is based on two main business segments one is hotels and other is residential operations. This company is focusing on the luxury and upscale segment of lodging industry. Now a days they implement a new strategy in which they are decreasing the investment in real estate and increasing the focus on the management. The boutique hotels brand of ARD is world class design hotels.
It was London-based players; it is the largest ultra-luxury hotel operator in the Europe. Â It has small ye impressive portfolio of 13 high exclusive five-star properties. The agreement with this hotel is 20 years……………..
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