The opening section of a case study of the company is more than an introduction. We want readers to get the lead role in case, if key information must be in it. This paper proposes two different first paragraphs of actual cases written by the same author. The material offers the possibility to compare and discuss each. Although the note was written to generate a discussion on how to write an effective opening section writing workshops cases is useful for all new to writing.
Date Posted: April 12, 2012. Prod #: UV6104-PDF-ENG
The opening section: Warner-Lambert and Comvia Networks Solution Case