The Ontario Hockey League Case Solution

This Case is about MARKETING

PUBLICATION DATE: September 10, 2013 PRODUCT #: W13388-PDF-ENG

Its operations but the commissioner of the Ontario Hockey League was generally satisfied with in 2009/10, understood that particular marketplaces were not reaching their potential. Management needed to utilize data to make use of some potentially adverse choices, comprising possibly closing several teams down.

The Ontario Hockey League Case Solution

The data contained proximity of rivalry from the other hockey leagues and various other sports teams; how long a team was required to be in its city; how many points the team gained every season and by what means a lot of its own players graduated to the National Hockey League; the make-up of the city when it comes to its size, median income, median house price and its immigrant and visible minority populations; and, finally, the cost of tickets.  There were a few teams that were important outliers at every finishing end of the spectrum. What was the league required to do with the teams at the bottom that were dragging down typical attendance figures? Student spreadsheet 7B13A028 with data is available.

The Ontario Hockey League Case Solution
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