The Nintendo Wii: Lessons Learned from Noncustomers Case Solution & Answer

This case shows that if companies want to exploit the latent demand and create organic growth, they have to learn not to customers. This case demonstrates that if Nintendo tried to compete head to head against rivals Sony and Microsoft, would be further marginalized in the game console industry.
by
Jason Hunter,
W. Chan Kim
Renee A. Mauborgne
Source: Insead
3 pages.
Date Posted: February 26, 2013. Prod #: INS264-PDF-ENG
The Nintendo Wii: Lessons from non-customers Case Solution

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