caseism

The New WTP: Willingness to Participate Case Solution & Answer

A key concept underlying competitive strategy is that the PAC, which represents “willingness to pay” consumer a higher price for goods or services. Through the brand and other efforts, the companies are trying to push their message and create a greater willingness to pay, so that consumers feel that there is little or no substitutes for these companies sell. Social media, however, are anachronistic marketing push mode. Users of social networks generally avoid advertising that are imposed by the anonymous impersonal organizations for more personal conversations. These people seek greater engagement with their favorite brands, and participation, with or without the approval of the creation of the VIP business. His affinity for these favorite brands could augur the beginning of a new CAP: the willingness to participate. In this paper a model of consumer participation through social media presents, and calls for re-conceptualization of the CAP through a series of examples showing how companies that engage consumers through social networks (eg Facebook, Twitter, YouTube) has everything you need to get the benefits of long-term competitive advantages.
by
Michael Parent,
Kirk Plangger,
Anjali Bal
Source: Business Horizons
11 pages.
May 15 2011: release date. Prod #: BH431-PDF-ENG
The new CAP: willingness to participate Solution Case

Share This

LOOK FOR A FREE CASE STUDY SOLUTION

JUST REGISTER NOW AND GET 50% OFF ON EACH CASE STUDY