This Case is about MARKETING, SUCCESSION PLANNING
PUBLICATION DATE: June 29, 2015 PRODUCT #: INS962-HCB-ENG
The Mulliez family possesses one of the biggest retail empires in the world. From its sources in northern France, its members have established more than 20 distinct retail businesses including Auchan (supermarkets), Boulanger (electronic devices), Decathlon (sports shops), Phildar (hosiery and yarn) and a number of other well known brands. With more than 700 family members now, they have nurtured a distinctive business model whereby new generations receive an in house instruction and incentives are given through advanced possession layout. The case identifies the contributions of the Mulliez family that underpin the conglomerate’s successful business strategy. In addition, it analyzes the challenges facing the family and its use of specific government structures to mitigate them.