This Case is about ETHICS, FINANCIAL MANAGEMENT
PUBLICATION DATE: March 24, 2016 PRODUCT #: IN1182-HCB-ENG
In 1998, the famous comic book business founded in 1939, Marvel, left a protracted, disputed insolvency.
The Marvel Way Restoring a Blue Ocean case solution
Cash was so tight that it had trouble. A decade after the company was acquired by Disney for $4.2 billion. The instance reveals how Marvel pivoted from a red to a blue ocean.