The Market Within: Marketing approach to creating and developing High-Value employment relationships Case Solution

In the battle for the high value of talent, managers must think like traders, creating jobs and relationships that provide a common value for companies and their employees working. This article provides a framework 3 steps for the implementation of the marketing techniques for recruitment and retention of valuable employees. In the first step, the 4P marketing mix is ​​used to create jobs that help attract valuable employees. In the second stage, companies use the concepts of relationship marketing to build long-term working relationships that create mutual value for the company and its employees. The third step consists of the results of the working relationships of great value, which include a commitment and satisfaction of the employees, which in turn leads to a higher awareness of the company employees and lower levels of turnover. The final results of this proposed approach the performance and stability of the company increases.
by
Linda Schweitzer
Lyons are
Source: Business Horizons
11 pages.
Date Posted: November 15, 2008. Prod #: BH306-PDF-ENG
The domestic market: a marketing approach to create and develop relationships of the box solutions for high value employment

The Market Within: Marketing approach to creating and developing High-Value employment relationships Case Solution
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