This Case is about TALENT MANAGEMENT

PUBLICATION DATE: November 15, 2008 PRODUCT #: BH306-PDF-ENG

In the battle for high-value gift, supervisors should think like marketers, creating employment relationships and job offerings that provide common value for their workers and businesses. This post supplies a 3-phase framework for the use of marketing techniques to the recruiting and retention of high-value workers. In the first period, the 4Ps of the marketing mix are used to generate compelling occupation offerings that bring high-value workers. In the second period, companies use relationship marketing theories to develop long lasting employment relationships that create common value for its workers and the company. The third phase includes the results of high-value employment relationships, which contain greater employee commitment and satisfaction, which subsequently lead to lower amounts of employee turnover and greater worker advocacy of the business. The final projected results of this strategy are increased functionality and stability of the company.

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