This Case is about INNOVATION
PUBLICATION DATE: April 01, 2013 PRODUCT #: SMR449-HCB-ENG
“Innovate or perish” has become the mantra for a lot of businesses. But how, exactly, should companies innovate? Much has been written on the topic to be sure, yet many executives continue to remain dubious related to how exactly to continue with respect to several essential problems. How, for example, can they ensure that a promising initiative gets the needed resources when the organization is dominated by the core company? While other apparently fair offerings triumph and why do so many exceptional innovations fail?
The Inside and Outside View of Innovation case solution
Such primary questions are the focal point of two current books – remorseless Innovation: How to Build a Culture for Market Dominance, by Gerard J. Tellis and The Wide Lens: A New Strategy for Innovation, by Ron Adner. The two books put up a motivating combination: The first ponders on a company’s interior workings, while the second has spotlight on its exterior environment.