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The Global Family Business: Challenges and Drivers for Cross-Border Growth Case Solution & Answer

This Case is about GLOBALIZATION

PUBLICATION DATE: May 15, 2012 PRODUCT #: BH474-HCB-ENG
The Global Family Business Challenges and Drivers for Cross-Border Growth case solution

Globalization is avoidable as a tactical option for family businesses and is now an imperative one. Yet, globalization strategies are the standard among medium and small-sized family businesses. This informative article reviews the key drivers for globalization, emphasizes the distinct features of family businesses which will enhance or constrain their international growth, and offers a framework for strategically assessing global market opportunities and company abilities.

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